Bachelor of Business — Marketing
Programme Overview
This programme prepares graduates for a successful career in marketing and management. Students develop skills in national and international marketing, consumer behaviour, competitive strategy and marketing environment management. Graduates can work as marketers, operate their own business, or manage the marketing mix in private, national or international contexts.
Duration: 3 years full-time | Credits: 360 | Level: 7 (Bachelor's)
Key Modules
| Module | Level | Credits |
|---|---|---|
| Introduction to Marketing | 5 | 15 |
| Business Mathematics & Statistics | 5 | 15 |
| Introduction to Management | 5 | 15 |
| Business Communication | 5 | 15 |
| Economics | 5 | 15 |
| Buyer Behaviour | 6 | 15 |
| Marketing Research | 6 | 15 |
| Service Marketing | 6 | 15 |
| Strategic Marketing | 6 | 15 |
| Small Business & Entrepreneurship | 6 | 15 |
| Commercial Law | 6 | 15 |
| Brand Communication & Marketing | 7 | 15 |
| Digital Marketing & Management | 7 | 15 |
| International Marketing & Management | 7 | 15 |
| Tourism Marketing & Management | 7 | 15 |
| Events Marketing & Management | 7 | 15 |
| Agri-Aqua Marketing | 7 | 15 |
| Human Resource Management | 7 | 15 |
| Applied Christian Ethics | 7 | 15 |